©2007 Publications International, Ltd. In a departure from its more sober 1968 livery, the 1969 Hurst/Olds decked out in bright white and gold and wore a twin-scoop hood unique among muscle cars. See more muscle car pictures.
The 1969 Hurst/Olds is proof that even the most conservative manufactuers could get a little giddy where muscle cars were concerned.
As high performance raced into the wacky late '60s, the idea of a mad scientist conjuring up ever-more-potent 4-4-2s seemed almost reasonable, and Olds advertising was rife with the image of Dr. Oldsmobile in his baggy lab coat and silent-movie mustache. In a sense, there really was such a fellow: Jack "Doc" Watson, head of research for Hurst Performance Products.
Olds was the automaker most closely associated with Hurst, which, under Watson's supervision, had produced the mighty '68 Hurst/Olds 4-4-2. Olds in fact recognized Watson's contribution to its cause by naming the ultimate 4-4-2 performance package the W-30.
©2007 Publications International, Ltd. Those hood scoops were functional, feeding the Force Air intake atop the 455-cid Toronado V-8 used by the Hurst/Olds. Regular 4-4-2s had a 400-cid V-8.
The 4-4-2 itself was back with few changes for '69. Its 400-cid V-8 had 350 bhp with manual transmission and 325 with automatic. The blueprinted W-30 version returned, while the new W-32 package combined the 350-bhp variant with automatic transmission. The Force-Air option again earned a 360-bhp rating with the four-speed.
©2007 Publications International, Ltd. Hurst said the decklid air foil provided 15 pounds of downforce at 60 mph.
Also returning was the Hurst/Olds, but no longer was it remotely low-key in silver and black. Bold "Firefrost Gold" striping now accented its white paint. On the hood was a flamboyant dual-snout scoop more efficient at feeding the engine than the under-bumper Force-Air inlets on other 4-4-2s. And the decklid held an enormous air foil that furnished 15 pounds of downforce at 60 mph, 64 pounds at 120 mph.
The Hurst/Olds again used the 455-cid V-8 with W-30 heads, cam, distributor, and Force-Air induction. This engine, called the W-46, was slightly detuned from '68, losing 10 bhp. A performance-modified Turbo Hydra-matic with console-shifted Hurst Dual-Gate was mandatory.
©2007 Publications International, Ltd. An automatic with Hurst's Dual-Gate shifter was the only transmission. Just 914 of these 4-4-2-based Hurst/Olds models were built for 1969.
Heavy-duty suspension, power front discs, and Polyglas F60xl5s on special seven-inch wheels were standard. Hurst badging and imported English racing mirrors touched up the exterior, custom headrests dressed up the cabin, and air conditioning was optional.
Hurst built a couple of '69 H/O convertibles to go with the hardtops, but total production was under 1,000. The Hurst/Olds would next appear as a luxury-oriented '72 Cutlass, so the fast and flashy '69s closed out its pure-muscle period on a high note, just as Drs. Oldsmobile and Watson would have prescribed.
Return to Classic Muscle Cars Library.For more cool information on muscle cars, check out:
- No muscle cars were more stylish, sophisticated, or brawnier than those from Oldsmobile. See profiles, photos, and specifications of Oldsmobile muscle cars.
- Muscle cars came in many shapes and sizes. Here are features on more than 100 muscle cars, including photos and specifications for each model.
- Muscle cars created their own culture. To learn about it, read How Muscle Cars Work.
Check out these profiles of muscle cars, which include photos and specifications for each model:
- Cougar pulled out of Mustang's shadow with the striped and spoilered 1969 Mercury Cougar Eliminator.
- Beep, beep! Make way for one of the baddest muscle cars of all time, the 1970 Plymouth Road Runner Hemi.
- The 1970 Pontiac Firebird Trans Am combined sports-car handling and muscle car power.
- An all-aluminum, race-proven V-8 defined the rare and wicked 1969 Chevrolet Camaro ZL1.
For related car information, see these articles:
- The engine is what gives a muscle car its flamboyant personality. To learn everything you need to know about car engines, see How Car Engines Work.
- Muscle cars wouldn't have much muscle without horsepower -- but what exactly is horsepower? How Horsepower Works answers that question.
- NASCAR race cars embody the muscle car philosophy of power. Read How NASCAR Race Cars Work to find out what makes these charged-up racers go.
- Are you thinking of buying a 2007 muscle car, or any other car? See Consumer Guide Automotive's New-Car Reviews, Prices, and Information.