No '68 muscle car looked more debonair, or packed a larger V-8, than the 1968 Hurst/Olds.
The Hurst part of the name referred to George Hurst, whose promotional fervor was luckily matched by the quality of his work. By the mid '60s, the former Philadelphia repair-shop owner's name was on some of drag racing's wildest exhibition cars, from the wheelstanding Hemi Under Glass to the tire-frying twin-engine Hurst Hairy Olds. And then there was Linda Vaughn, Miss Hurst Golden Shifter.
Advertisement
But for every stunt, there was a good product, like great transmission linkages or Hurst's most-important invention, the Jaws of Life rescue tool. It was conservative Oldsmobile, however, that first put the ballyhooed Hurst name on a production car.
The division's 4-4-2 entered '68 with curvaceous new styling courtesy of GM's intermediate-car revamp. Its 400-cid V-8 had 350 bhp -- 360 with the new Force Air option, a factory-installed induction system that inhaled through scoops beneath the front bumper. The W-30 option returned as a blueprinted 360-bhp mill backed by a beefed-up drivetrain and cost $263.
Hurst engineer Jack "Doc" Watson had built his boss a custom '68 4-4-2. The enterprising Hurst sold Olds on the publicity value of building a limited run of similar cars for sale through key Olds dealers. Whether the Cutlass S coupes Olds shipped to an outside assembly site were already equipped with the special 390-bhp 455-cid Toronado V-8 is under debate, but all the cars did get Force Air systems and Turbo Hydra-matics with a Hurst Dual-Gate shifter.
The suspension used the best factory components, so handling was on a par with the lauded 4-4-2's. The 455 V-8 was no handicap; it actually weighed 12 pounds less than the 400. All cars were painted Toronado "Peruvian Silver" with black accent stripes and rear-deck panel.
Outstanding power, fuss-free performance, full warranty, and exclusivity came at $1,161 over the sticker of a regular 4-4-2. Dealers took 3,000 orders for the car, far more than could be filled. The hype was real, and the '68 Hurst/Olds marked the start of a great muscle-car friendship.
Return to Classic Muscle Cars Library.
For more cool information on muscle cars, check out:
- No muscle cars were more stylish, sophisticated, or brawnier than those from Oldsmobile. See profiles, photos, and specifications of Oldsmobile muscle cars.
- Muscle cars came in many shapes and sizes. Here are features on more than 100 muscle cars, including photos and specifications for each model.
- Muscle cars created their own culture. To learn about it, read How Muscle Cars Work.
Check out these profiles of muscle cars, which include photos and specifications for each model:
- Cougar pulled out of Mustang's shadow with the striped and spoilered 1969 Mercury Cougar Eliminator.
- Beep, beep! Make way for one of the baddest muscle cars of all time, the 1970 Plymouth Road Runner Hemi.
- The 1970 Pontiac Firebird Trans Am combined sports-car handling and muscle car power.
- An all-aluminum, race-proven V-8 defined the rare and wicked 1969 Chevrolet Camaro ZL1.
For related car information, see these articles:
- The engine is what gives a muscle car its flamboyant personality. To learn everything you need to know about car engines, see How Car Engines Work.
- Muscle cars wouldn't have much muscle without horsepower -- but what exactly is horsepower? How Horsepower Works answers that question.
- NASCAR race cars embody the muscle car philosophy of power. Read How NASCAR Race Cars Work to find out what makes these charged-up racers go.
- Are you thinking of buying a 2007 muscle car, or any other car? See Consumer Guide Automotive's New-Car Reviews, Prices, and Information.
Advertisement